Health Undefined

HIITTING the Ground Running with Email Marketing

Automated Email Marketing and Campaign Management 


Health Undefined, owned and managed by Influencer Mik Zazon (@mikzazon), has been changing women’s lives since 2018. The Health Undefined brand encomposses all of Mik’s partnerships and programs, including HIIT30. HIIT30 is a health and wellness program that helps women balance nutrition, exercise, and body confidence.


With a growing following on Instagram, Mik needed to find creative ways to engage her following on other online platforms to increase awareness and sales of the HIIT30 program.


Futurety utilized an existing email marketing platform to connect with Mik’s following on other platforms outside of Instagram. The existing email marketing audience was segmented into several mailing lists, which were regrouped to align with new products and communication strategies. Futurety combined the pre-existing list with another unengaged email list, containing clients who purchased other products, and checked it for spam traps and invalid email addresses to build clean, up-to-date email marketing lists. 

Futurety was then able to set up a fully automated drip campaign composed of six emails sequenced to match the corresponding days of the HIIT30 program. In addition, Futurety used these email lists to develop, manage, and optimize other email marketing campaigns related to Mik’s personal brand including brand partnerships, products, blogs, and other health and wellness resources. Futurety developed email campaign copy that reflected the client’s brand and voice, while focusing on the needs and interests of the target audience.


Through strategic email marketing, Mik and the Health Undefined brand were able to reconnect with a previously unengaged audience and continue to grow her subscriber base.

Re-Engagement Campaign

Open Rate
Click Thru Rate

Connecting with past-purchasers through a re-engagement campaign was highly successful, with a whopping 66.8% open rate and a 22% click-through rate, proving Mik and her products are still highly relevant to an audience who was previously not engaged.

Automated Drip Campaign

36% - 90%

Open Rate

2.1% - 77.7%

Click Thru Rate

Some of the best performing emails are the ones introducing customers to the HIIT30 program and giving them a better understanding of it, its community, and Mik’s philosophy around food, exercise, and body image. This automated drip campaign is central in keeping customers motivated to work out every week and finish the program within 30 days. This is reflected in the open rates of over 90% and click through rates reaching 77%.

Another successful email campaign showcased Mik’s recent blog articles, which drove a 2.3% click through rate. The subject line, Keeping busy, happy, and healthy while staying home, reflected the relevant, feel-good content Mik is known for driving a 24% open rate.