As we all know, marketing is vital to a business’s success, but what do you do when you exhaust all of your ideas? Look at the data! Companies own an…
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Google Analytics announced a big update affecting all GA4 properties a couple of weeks ago. They’re updating GA properties to now use data-driven attribution, causing concern about what this means…
We thought 2021 was the year of big Google updates but there are even more Google updates happening in 2022! In the first few weeks of the year, here’s what…
One of the most promising features of Google Analytics 4 or GA4, is the ability to create new events and dimensions within the analytics interface. Using GA4 allows you to…
Millions of businesses across the world rely on Google Analytics to help them understand user behavior and customer preferences. When Google announced its biggest update in over a decade, many…
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the…
