Executive Roundtable:
Operationalizing AI in Healthcare Marketing

January 30th | 9:oo AM - 11:00 AMJanuary 30th | 9:oo AM - 11:00 AM

Where Healthcare Marketing Leaders Get Practical About AI

Real strategies. Real use cases. Real ROI.

Join healthcare marketing leaders for a VIRTUAL executive-level roundtable focused on how AI is being practically implemented across omnichannel strategy, SEO, automation, and marketing operations inside complex healthcare organizations.

What This Session Is (and Isn’t)

This session goes beyond AI theory and hype.
It’s a working discussion on real-world frameworks, readiness planning, and operational execution—including how teams are aligning people, processes, and technology to drive measurable results.

Who’s Leading the Discussion

This interactive roundtable is led by healthcare marketing leaders who are actively building and operating AI-enabled teams inside large, regulated healthcare environments.

Lina Soliman will share how The Ohio State University Wexner Medical Center has approached AI as an organizational capability, including workforce upskilling, governance models, agentic workflows, and measurable productivity gains (not just a collection of tools).

Stevi Cannon will walk through practical, low-risk methodologies Centene leverages and can be adapted for any organization to engage teams in AI adoption through structured design thinking and “AI Shark Tank” sessions, surfacing high-ROI use cases while reducing burnout and change fatigue.

What You’ll Learn

  • How healthcare marketing teams are moving from AI experimentation to execution

  • Practical approaches to AI readiness, governance, and roadmap development

  • Where AI is driving the most impact across SEO, paid media, content, and automation

  • How to operationalize AI while maintaining brand trust, compliance, and performance

  • Lessons learned from launching AI initiatives inside large, cross-functional organizations

Who This is For

This session is designed for healthcare marketing leaders who are past being curious about AI and focused on execution, governance, and measurable impact.

Together, the discussion will focus on what’s actually working, common pitfalls to avoid, and how healthcare organizations can move from experimentation to sustained execution.





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    Event Speakers

    Lina Soliman

    Director of Omni-Channel Strategy, The Ohio State University Wexner Medical Center

    Lina is a digital transformation leader specializing in building holistic, omnichannel marketing strategies powered by data, martech, and AI. She has led enterprise-level SEO, paid, and multichannel initiatives—executing over 200 campaigns and driving strong gains in traffic and conversion performance.

    Stevi Cannon

    Director, SEO, Web & Marketing Automation, Centene Corporation

    Stevi leads SEO and web strategy across Medicare and Marketplace lines of business, building a high-impact SEO practice from the ground up. Her work connects technical SEO, content strategy, user experience, and business outcomes, with a strong focus on operational efficiency and scalable growth.

    Charlotte Wilson

    Healthcare Marketing Consultant

    Charlotte Wilson brings over 30 years of experience in marketing, sales, and product development across diverse industries, including consumer packaged goods, technology, and healthcare. Wilson previously held senior leadership roles in healthcare marketing at The Ohio State University Wexner Medical Center and Geisinger, where she led initiatives that leveraged data, analytics and CRM to deliver successful marketing campaigns.

    Bill Balderaz

    Founder + CEO, Futurety & HUCKLE

    Bill Balderaz is a seasoned entrepreneur and marketing expert with over 20 years of experience leading innovative companies and driving transformative results in healthcare. Prior to founding HUCKLE, he was founder and CEO of Futurety, a consulting firm that empowers healthcare organizations to visualize customer data through platforms like Microsoft BI and Tableau, enabling informed business growth, improving patient engagement and driving patient acquisition.

    Andrew Huse

    VP of Growth, Futurety & HUCKLE

    Andrew brings a sharp blend of marketing strategy, revenue leadership, and operational expertise. With over a decade of experience across client services, digital marketing, and data analytics, he leads go-to-market strategy and business development efforts.. Andrew’s background includes managing large-scale campaigns for national brands, scaling startups, and B2B marketing.

    Created for Teams Ready to Move From AI Ideas to Action

    Who Should Attend?

    • Healthcare marketing executives and directors

    • Digital, SEO, and growth leaders

    • Marketing operations and automation leaders

    • Teams exploring or actively deploying AI across marketing functions

    January 30th 2026, from 9:00 AM to 11:00 AM

    See how HUCKLE’s AI-powered insights support smarter, faster healthcare marketing decisions.

    Interested in Applying These Ideas Beyond The Roundtable?

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