THE BUSINESS
Ellie Mental Health (Olakino Inc.) is a leading provider of accessible, affordable mental health care in the Columbus, Ohio metro area. Like many providers, they face a seasonal dip in patient inquiries each spring, making it especially challenging to maintain appointment volume during a critical period.
THE PROBLEM
Ellie needed a fast, effective way to reverse declining appointment inquiries to keep schedules full and maintain a more consistent patient base. The goal was simple:
- Drive new patient leads through online form fills and phone calls.
- Target high-value areas within Columbus, including Worthington and Westerville.
- Maximize performance on a modest $500 ad budget to validate the strategy.
THE SOLUTION
Futurety used its proprietary HUCKLE audience research platform to analyze 750 anonymized patient records (ensuring compliance with HIPAA and privacy standards) and uncover key trends in patient demographics, behaviors, and geography.
These insights powered a targeted Meta (Facebook) ad campaign focused on:
- Geo-targeting the Columbus Metro area (+10-15 miles beyond the 270 beltway)
- Custom messaging built around patient personas identified by HUCKLE and Ellie
- Driving action, with a dedicated patient request form and trackable phone line
THE RESULTS
Campaign Snapshot
-
- Target Location: Columbus, OH Metro – Worthington & Westerville focus
- Dates: March 20 – April 10, 2025
- Budget: $500
- Goal: Maximize new patient leads via link clicks and calls
Return on Ad Spend (ROAS)
With an average patient value of $630 (6 sessions at $105), the initial test campaign generated:
- Estimated Revenue: $22,050–$25,200
- Estimated ROAS: 44:1
- Marketing ROI: 4,400%
Why It Worked
- Proprietary data insights via HUCKLE
- Hyper-local targeting down to the suburb level
- Conversion-focused creative built from real patient profiles
- Smart optimization on a small budget
Conclusion
Futurety helped Ellie Mental Health turn a seasonal lull into a surge of new clients, with minimal spend and maximum impact. This case study serves as a testament to how data-driven audience targeting can unlock substantial returns in healthcare marketing.
Based on the initial test and results, Ellie has continued to use the ad campaign for four additional cycles (to date), successfully attracting additional clients.
Turning a Seasonal Dip into a Major Growth Movement
884
Link Clicks
126
New Clients Aquired
37.9
Increase on Form Fills
4.27
Click Through Rate
”Futurety didn’t just take our data, run some algorithms, and then place ads. They worked with us collaboratively to understand our business and goals. Then, once the campaign was initiated, we worked together to monitor and adjust as needed. Futurety’s targeted approach accelerated our client acquisition results, and the campaign exceeded our expectations. Futurety has been a terrific partner who has always been focused on what’s best for our business
Dave CherryEllie Mental Health
