Meet Our Team

We’re more than just experts.We’re a team of world-class problem solvers who thrive on creativity, security, and collaboration.

We’ve carefully assembled a group of talented individuals who challenge each other, push boundaries, and never settle for “good enough.” We believe accessibility to our team is just as important as the work we do. We’re here to partner with you, not just provide solution. Oh, and we actually like hanging out together. That means better teamwork, sharper ideas, results you can count on, and maybe even a magic trick or two during Friday team meetings.

Join Our Team

  • Bill Balderaz

    CEO

  • Sam Underwood

    President

  • Adam DePerro

    VP, Client Services

  • Jill Calendine

    Controller

  • Michael Littman

    VP, Strategic Initiatives

  • Andrew Hulse

    VP, Growth

  • Amanda Langley

    Marketing Manager

  • Abraham Green

    Senior Account Director

  • Josh Platt

    Account Director

  • Jen Wells

    Account Director

  • Audrey Wachtel

    Account Coordinator

  • Jed Queen

    Commercial Property & Office Manager

  • İulia Poe

    Director, Marketing & Insights

  • Daley Herzberg

    Digital Marketing Manager

  • Louis John Murray

    Director, Data Strategy

  • Sam Young

    Digital Marketing Strategist

  • Noah Paoletti

    Data Scientist

  • Tyra James

    Digital Marketing Specialist

  • Michael Eberly

    Senior Data Strategist

  • Dalton Bell

    Senior Data Strategist

  • Eric Terranova

    Digital Strategy Specialist

  • Jainish Shingala

    Data Engineer

  • Tika Kuikel

    Senior Software Engineer

  • Christina Balderaz

    Digital Data Analyst

Bill Balderaz

CEO

Bill Balderaz focuses on helping organizations use data to power marketing and communications. Previously, Bill was the founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest-growing interactive marketing agencies in the Midwest. He has spoken at more than 150 conferences from New York to California on innovation. Bill has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR. Bill spends his free time boating, fishing, and camping with his three children.

Sam Underwood

President

Sam Underwood works with Futurety clients and the internal team on data analytics and online communication initiatives. With a diverse background in digital marketing, online and consumer research, communications strategy consulting, and business development, Sam brings a wide range of expertise to his clients’ marketing and business plans. Outside of work, Sam can often be found hiking, biking, running, or pursuing another outdoor activity.

Adam DePerro

VP, Client Services

Adam DePerro holds a Bachelor’s degree in economics with a minor in business from Ohio State University. Since then, he’s spent his entire professional career in the digital marketing and data analytics universe helping to identify customers’ goals and coordinating solutions to achieve them. When he is not connecting with potential clients, Adam enjoys hacking up golf courses around central Ohio.

Jill Calendine

Controller

Jill Calendine earned her BA in Accounting and holds a Master’s degree in Finance from The Ohio State University Fisher College of Business.  Before coming to Futurety, Jill’s professional background included working in the commercial real estate industry, where she was a Controller for multiple years. She is also a licensed Realtor through the State of Ohio where she managed, leased, and sold commercial and residential properties throughout the state. In her free time, Jill enjoys traveling, boating, jet skiing, gardening, volunteering and spending time with family and her two dogs!

Michael Littman

VP, Strategic Initiatives

Michael focuses on helping organizations make sense of their financial numbers and how to grow. He has 20 years of experience in the B2B Software/SaaS industry. During that time, he spent 10 years as a senior financial executive. He is a lifelong buckeye having received his undergrad and MBA from The Ohio State University. When Michael is not working, he spends his free time reading, and traveling throughout the United States and Europe with his wife.

Andrew Hulse

VP, Growth

As VP of Growth for both Futurety and HUCKLE, Andrew brings a sharp blend of marketing strategy, revenue leadership, and operational expertise. With over a decade of experience across client services, digital marketing, and data analytics, he leads go-to-market strategy and business development efforts. Andrew’s background includes managing large-scale campaigns for national brands, scaling startups, and B2B marketing. His work is rooted in a passion for data-informed decision-making and building teams that move fast and deliver results. In his spare time, he enjoys golfing and spending time with his wife and their dog.

Amanda Langley

Marketing Manager

At Futurety, Amanda uses her background in marketing to blend strategic thinking with creative storytelling to help brands thrive in an ever-evolving social landscape. When she isn’t working, Amanda enjoys spending time with her two dogs, Belle and Roxie, as well as her family and friends. She can often be found traveling, going to concerts, or writing her next novel.

Abraham Green

Senior Account Director

Abraham Green is an Account Director with over a decade of experience cultivating client success within Digital Advertising, MarTech and SaaS. Abraham specializes in developing and owning client success strategies to garner positive client outcomes with consumer centricity principles. When not in the office, Abraham spends his free time watching soccer, making his family favorite Jerk Chicken or gardening.

Josh Platt

Account Director

Josh is a Certified Digital Marketing Professional with nearly 30 years’ experience. He has worked with companies across various sectors such as healthcare, insurance, government, technology and more. Josh passionately provides relationship management and client advocacy to help his customers achieve their marketing objectives and grow their businesses. He earned his BA in Political Science and English from Washington University in St. Louis and MA in Broadcast Journalism from the S.I. Newhouse School of Public Communications at Syracuse University. In his free time, Josh enjoys cycling, photography, baseball, travel and spending time with his wife and two daughters.

Jen Wells

Account Director

Jen Wells is an Account Director with a diverse background in digital marketing, entrepreneurship, recruiting and development. She has worked with clients ranging from startups to Fortune 100 companies. Jen loves helping her clients solve their biggest challenges with digital marketing. In her free time, you can find her running and training for her next race, baking and cheering on the Ohio State Buckeyes!

Audrey Wachtel

Account Coordinator

Audrey Wachtel graduated from Ohio University with her degree in communications and a minor in marketing. As an Account Coordinator, Audrey uses her strong background in digital marketing and client management to ensure seamless project execution and foster strong relationships. In her free time, Audrey enjoys cooking, traveling, and spending time with friends, family, and her dogs.

Jed Queen

Commercial Property & Office Manager

Jed graduated from Franklin University with a degree in Marketing. He uses his ability and experience to fix just about anything in his role as Futurety’s Property Manager.  Outside of work, Jed plays guitar, repairs tube amps and spends time outdoors.

İulia Poe

Director, Marketing & Insights

İulia Poe is an MBA graduate of IAA School of Marketing and Communications and she holds a Master’s degree in Marketing and Business Communication from the Academy of Economic Studies. She uses data-driven insights to create and optimize email and PPC advertising campaigns. In her free time, she enjoys reading at coffee shops, exploring the city, and studying languages.

Daley Herzberg

Digital Marketing Manager

Daley Herzberg received a Bachelor’s degree from The Ohio State University where he majored in Strategic Communications and minored in Business. At Futurety, Daley applies his experience in Digital Marketing and analytics to build email and PPC campaigns along with developing and implementing SEO strategies. In his free time, Daley enjoys playing golf, watching the Blue Jackets and hanging out with friends and family.

Louis John Murray

Director, Data Strategy

Louis John Murray, originally recruited for his ability to reach tall shelves, is the data team lead for projects involving automation, visualization, and analysis. Known as a “Jack of all trades,” he enjoys working with clients in different industries and business units. A graduate of Indiana University, Louis John holds undergraduate degrees in Marketing, Business Analytics, and Technology Management. He can be found wherever there is food and also enjoys reading, listening to music, and playing rugby.

Sam Young

Digital Marketing Strategist

Sam holds a BSBA in Marketing from The Ohio State University’s Fisher College of Business. At Futurety, he specializes in developing and executing digital marketing strategies that drive client success. Outside of work, he enjoys the outdoors, cheering on the Buckeyes, and spending time with friends and family.

Noah Paoletti

Data Scientist

Noah graduated from Denison University with a degree in data analytics and a chemistry concentration. He’s a digital strategy specialist at Futurety, and he has a passion for coming up with creative solutions to unique problems. Outside of work, he loves to play and take long walks with his dogs and a couple hobbies of his are playing soccer and rugby. However, when the snow starts to fall, he’s snowboarding every weekend.

Tyra James

Digital Marketing Specialist

Tyra graduated from Kent State University with a Marketing degree, where she was also a collegiate basketball player. Tyra went on to continue her basketball career at Urbana University and received her MBA. While she is no longer playing basketball, she enjoys working out, going to church and spending quality time with her family and friends in her spare time.

Michael Eberly

Senior Data Strategist

Michael Eberly received a Bachelor’s degree in marketing from Miami University. He has a passion for data and a wide range of experience. At Futurety, Michael specializes in data modeling and data analysis. Outside of work this guy will not stop talking about fantasy football. He also enjoys watching the Columbus Blue Jackets and going golfing with friends.

Dalton Bell

Senior Data Strategist

Dalton Bell is a recent graduate from Ohio University where he received a bachelor’s degree in Marketing and Business Analytics. At Futurety, Dalton specializes in analytics and dashboarding. Outside of work you can find him on lakes in the summer and snowboarding in the winter.

Eric Terranova

Digital Strategy Specialist

Eric graduated from Otterbein University with a degree in computer science, along with minors in data science and journalism & media communications. Eric loves programming, problem solving and creating media. In his free time, he enjoys doing Taekwondo, creating content for his baseball YouTube channel and consuming all of the baseball content he can find!

Jainish Shingala

Data Engineer

Jainish is a recent graduate with a master’s in data science from Indiana University Bloomington. A total data nerd, he loves finding ways to use data to solve problems and make things smarter. At Futurety, he is diving into data warehousing, analytics, and AI/ML integrations to help drive data-powered decisions. In his free time, you’ll probably find him playing video games. He also enjoys reading, listening to music, and exploring places.

Tika Kuikel

Senior Software Engineer

Tika is a software engineer with a Computer Science degree from Lehigh University. He specializes in turning ideas into impactful features. Before Futurety, Tika worked at startups and early SaaS companies, and founded a software development company, offering affordable and reliable software solutions to small businesses. When he’s not coding, he enjoys amateur fishing and spending quality time BBQing with friends and family. Deeply committed to community impact, Tika run an after-school program for underprivileged students and provide tax assistance to low-income families.

Christina Balderaz

Digital Data Analyst

Christina Balderaz specializes in deriving insights from complex data sets and working with data visualization tools. Christina holds a Master’s Degree from Ashland University with a focus on Mathematics. She is a lifelong equestrian and now is a horse mom supporting her two daughters on the Quarter Horse circuit.