Our Team

We’ve carefully hired a group of talented people with diverse skill sets who accept nothing less than excellence. We set a high standard for ourselves because your success is our success. We deeply value humility, and challenge each other’s perspectives and talents. We’re a team that would hang out together even if we didn’t work together. 

Want to  join our team?

  • Bill Balderaz

    President
  • Sam Underwood

    VP, Strategy & Operations
  • Adam DePerro

    Managing Director, Client Services
  • Jill Calendine

    Jill Calendine

    Finance Operations Manager
  • Michael Littman

    Strategic Initiatives
  • Sarah Fitch

    Marketing Manager
  • Abraham Green Professional Headshot

    Abraham Green

    Account Director
  • Jen Wells Professional Futurety Headshot

    Jen Wells

    Account Director
  • Adam Burdge

    Project Coordinator
  • İulia Poe

    Senior Manager, Digital Marketing
  • Daley Herzberg

    Digital Marketing Manager
  • Sam Young

    Digital Marketing Specialist
  • Amanda Langely

    Amanda Langley

    Digital Marketing Specialist
  • Noah Paoletti

    Noah Paoletti

    Digital Strategy Specialist
  • Eric T - Professional Headshot

    Eric Terranova

    Digital Strategy Specialist
  • Louis John Murray

    Senior Manager, Data Analytics
  • Michael Eberly

    Digital Data Strategist
  • Jonah Dolin

    Senior Data Engineer
  • Dalton Bell

    Digital Data Analyst
  • Christina Balderaz

    Digital Data Analyst
  • Caity Wheeler Professional Photo

    Caity Wheeler

    Office & Property Manager
  • Ben Lopez - Professional Headshot

    Ben Lopez

    Property Management Intern

Bill Balderaz

President

Bill Balderaz focuses on helping organizations use data to power marketing and communications. Previously, Bill was the founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest-growing interactive marketing agencies in the Midwest. He has spoken at more than 150 conferences from New York to California on innovation. Bill has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR. Bill spends his free time boating, fishing, and camping with his three children.

Sam Underwood

VP, Strategy & Operations

Sam Underwood works with Futurety clients and the internal team on data analytics and online communication initiatives. With a diverse background in digital marketing, online and consumer research, communications strategy consulting, and business development, Sam brings a wide range of expertise to his clients’ marketing and business plans. Outside of work, Sam can often be found hiking, biking, running, or pursuing another outdoor activity.

Adam DePerro

Managing Director, Client Services

Adam DePerro holds a Bachelor’s degree in economics with a minor in business from Ohio State University. Since then, he’s spent his entire professional career in the digital marketing and data analytics universe helping to identify customers’ goals and coordinating solutions to achieve them. When he is not connecting with potential clients, Adam enjoys hacking up golf courses around central Ohio.

Jill Calendine

Finance Operations Manager

Jill Calendine earned her BA in Accounting and holds a Master’s degree in Finance from The Ohio State University Fisher College of Business.  Before coming to Futurety, Jill’s professional background included working in the commercial real estate industry, where she was a Controller for multiple years. She is also a licensed Realtor through the State of Ohio where she managed, leased, and sold commercial and residential properties throughout the state. In her free time, Jill enjoys traveling, boating, jet skiing, gardening, volunteering and spending time with family and her two dogs!

Michael Littman

Strategic Initiatives

Michael focuses on helping organizations make sense of their financial numbers and how to grow. He has 20 years of experience in the B2B Software/SaaS industry. During that time, he spent 10 years as a senior financial executive. He is a lifelong buckeye having received his undergrad and MBA from The Ohio State University. When Michael is not working, he spends his free time reading, and traveling throughout the United States and Europe with his wife.

Sarah Fitch

Marketing Manager

Sarah is a graduate of The Ohio State University with a degree in strategic communication and concentration in media production and analysis. At Futurety, Sarah uses her background working on both the internal marketing and client side in media relations to maintain relationships, manage internal and external social media accounts and pitch newsworthy content to local and national sources. After hours, she likes spending time with her two cats, Alduin and Chubb, FaceTiming her family and friends, playing video games and listening to hours of her favorite true crime podcasts.

Abraham Green

Account Director

Abraham Green is an Account Director with over a decade of experience cultivating client success within Digital Advertising, MarTech and SaaS. Abraham specializes in developing and owning client success strategies to garner positive client outcomes with consumer centricity principles. When not in the office, Abraham spends his free time watching soccer, making his family favorite Jerk Chicken or gardening.

Jen Wells

Account Director

Jen Wells is an Account Director with a diverse background in digital marketing, entrepreneurship, recruiting and development. She has worked with clients ranging from startups to Fortune 100 companies. Jen loves helping her clients solve their biggest challenges with digital marketing. In her free time, you can find her running and training for her next race, baking and cheering on the Ohio State Buckeyes!

Adam Burdge

Project Coordinator

Adam is a recent graduate of the Ohio State University with a degree in business administration and a focus in marketing. At Futurety, Adam uses his background in marketing and project management to internally coordinate the account team, create client deliverables and manage the Futurety team’s training and development. In his freetime, he enjoys reading, shopping and binge-watching the latest Netflix craze. He also loves to spend time with his three dogs, Cody, Bensen and Ripley.

İulia Poe

Senior Manager, Digital Marketing

İulia Poe is an MBA graduate of IAA School of Marketing and Communications and she holds a Master’s degree in Marketing and Business Communication from the Academy of Economic Studies. She uses data-driven insights to create and optimize email and PPC advertising campaigns. In her free time, she enjoys reading at coffee shops, exploring the city, and studying languages.

Daley Herzberg

Digital Marketing Manager

Daley Herzberg received a Bachelor’s degree from The Ohio State University where he majored in Strategic Communications and minored in Business. At Futurety, Daley applies his experience in Digital Marketing and analytics to build email and PPC campaigns along with developing and implementing SEO strategies. In his free time, Daley enjoys playing golf, watching the Blue Jackets and hanging out with friends and family.

Sam Young

Digital Marketing Specialist

Sam graduated from The Ohio State University Fisher College of Business with a BSBA degree, specializing in Marketing. At Futurety, Sam uses his digital marketing experiences to help execute clients’ needs. After hours, Sam enjoys spending time in the great outdoors, fishing, staying active and spending time with his friends and family.

Amanda Langley

Digital Marketing Specialist

At Futurety, Amanda uses her background in marketing  and social media management to create PPC advertising campaigns, social media and content strategies and implement SEO optimization for clients. When she isn’t working, Amanda enjoys spending time with her two dogs, Belle and Roxie, as well as her family and friends. She can often be found traveling, going to concerts or writing her next novel.

Noah Paoletti

Digital Strategy Specialist

Noah graduated from Denison University with a degree in data analytics and a chemistry concentration. He’s a digital strategy specialist at Futurety, and he has a passion for coming up with creative solutions to unique problems. Outside of work, he loves to play and take long walks with his dogs and a couple hobbies of his are playing soccer and rugby. However, when the snow starts to fall, he’s snowboarding every weekend.

Eric Terranova

Digital Strategy Specialist

Eric graduated from Otterbein University with a degree in computer science, along with minors in data science and journalism & media communications. Eric loves programming, problem solving and creating media. In his free time, he enjoys doing Taekwondo, creating content for his baseball YouTube channel and consuming all of the baseball content he can find!

Louis John Murray

Senior Manager, Data Analytics

Louis John Murray, originally recruited for his ability to reach tall shelves, is the data team lead for projects involving automation, visualization, and analysis. Known as a “Jack of all trades,” he enjoys working with clients in different industries and business units. A graduate of Indiana University, Louis John holds undergraduate degrees in Marketing, Business Analytics, and Technology Management. He can be found wherever there is food and also enjoys reading, listening to music, and playing rugby.

Michael Eberly

Digital Data Strategist

Michael Eberly received a Bachelor’s degree in marketing from Miami University. He has a passion for data and a wide range of experience. At Futurety, Michael specializes in data modeling and data analysis. Outside of work this guy will not stop talking about fantasy football. He also enjoys watching the Columbus Blue Jackets and going golfing with friends.

Jonah Dolin

Senior Data Engineer

Jonah Dolin earned a bachelor’s in Industrial & Operations Engineering from the University of Michigan, where he gained a passion for all things spreadsheet related. Jonah is passionate about using data analysis and modeling to impact healthcare, transit and much more. In his free time, Jonah enjoys reading, playing bass and feeding all the neighborhood stray cats.

Dalton Bell

Digital Data Analyst

Dalton Bell is a recent graduate from Ohio University where he received a bachelor’s degree in Marketing and Business Analytics. At Futurety, Dalton specializes in analytics and dashboarding. Outside of work you can find him on lakes in the summer and snowboarding in the winter.

Christina Balderaz

Digital Data Analyst

Christina Balderaz specializes in deriving insights from complex data sets and working with data visualization tools. Christina holds a Master’s Degree from Ashland University with a focus on Mathematics. She is a lifelong equestrian and now is a horse mom supporting her two daughters on the Quarter Horse circuit.

Caity Wheeler

Office & Property Manager

Caity was born and raised in the lovely state of Ohio! She graduated from a rural school and has been chasing her dreams since. She became a licensed realtor and is working on her degree in data analytics. Caity enjoys traveling all over the USA, but her favorite place to travel is Arizona or Utah, doing outdoor activities such as hiking and spending time with her family!

Ben Lopez

Property Management Intern

Ben is attending Ohio University, working towards a degree in Engineering Technology and Management with a minor in business. At Futurety Ben uses his knowledge from his business classes to manage the properties owned by Futurety Real Estate and the necessary accounting for the buildings. He plays drums in multiple bands and makes beats in his free time, he also enjoys spending time outside.