Our Team

We’ve carefully hired a group of talented people with diverse skill sets who accept nothing less than excellence. We set a high standard for ourselves because your success is our success. We deeply value humility, and challenge each other’s perspectives and talents. We’re a team that would hang out together even if we didn’t work together. 

Want to  join our team?

View our open positions

  • Bill Balderaz

    President, Founder

  • Sam Underwood

    Vice President of Business Strategy

  • Megan Lynch

    Building and Office Manager

  • Connor Balderaz

    Security and Maintenance Specialist

  • Andrew Hulse

    Sr. Manager, Growth and Account Management

  • Adam DePerro

    Account Executive

  • Allie Gellner

    Marketing Manager

  • Kelsey Pool

    Digital Marketing Specialist

  • İulİa Poe

    Digital Marketing Specialist

  • Louis John Murray

    Data Lead

  • Michael Eberly

    Digital Data Analyst

  • Jonah Dolin

    Digital Data Analyst

  • Erin Cefaratti

    Data Strategist

  • Christina Balderaz

    Market Analyst

Bill Balderaz

President, Founder

Bill Balderaz focuses on helping organizations use data to power marketing and communications. Previously, Bill was the founder and president of Webbed Marketing which went from a one-man consultancy to one of the fastest-growing interactive marketing agencies in the Midwest. He has spoken at more than 150 conferences from New York to California on innovation. Bill has also been featured in dozens of media outlets including the Wall Street Journal, Money Magazine, and NPR. Bill spends his free time boating, fishing, and camping with his three children.

Sam Underwood

Vice President of Business Strategy

Sam Underwood works with Futurety clients and the internal team on data analytics and online communication initiatives. With a diverse background in digital marketing, online and consumer research, communications strategy consulting, and business development, Sam brings a wide range of expertise to his clients’ marketing and business plans. Outside of work, Sam can often be found hiking, biking, running, or pursuing another outdoor activity.

Megan Lynch

Building and Office Manager

Megan’s role includes bookkeeping for both Futurety and Futurety Real Estate. She oversees the maintenance of two buildings and the organization of the Futurety offices. Megan also handles leasing, building contractors, and tenant services.

Connor Balderaz

Security and Maintenance Specialist

Connor Balderaz is a recent high school graduate with plans to attend Bowling Green State University. Connor is responsible for building maintenance and security and has completed BSIS security certification training to keep Futurety a safe and secure environment. Connor also likes playing guitar and fishing with the legendary Bill Balderaz.

Andrew Hulse

Sr. Manager, Growth and Account Management

Andrew Hulse holds an undergraduate degree in political science with a minor in business leadership and management from Capital University. He quickly gained experience with local Columbus, Ohio startup organizations both as an early-stage employee and consultant, creating meaningful business relationships with clients. When he is not meeting with partners and potential clients, Andrew enjoys being a mediocre weekend golfer, discovering new musicians on Spotify and spending time with friends around Columbus’ thriving metropolis.

 

Adam DePerro

Account Executive

Adam DePerro holds a Bachelor’s degree in economics with a minor in business from Ohio State University. Since then, he’s spent his entire professional career in the digital marketing and data analytics universe helping to identify customers’ goals and coordinating solutions to achieve them. When he is not connecting with potential clients, Adam enjoys hacking up golf courses around central Ohio and spending time with his significant other, Kat, and their two dogs, Jett and Knox.

Allie Gellner

Marketing Manager

Allie Gellner received her Bachelor’s degree from Ohio Northern University, majoring in public relations with minors in communication studies and social media. At Futurety she serves as the Marketing Manager, focusing on elevating the Futurety brand and developing new partnerships with organizations. Outside of the office, you can find Allie at country concerts, traveling, binge-watching Netflix, or enjoying quality time with family and friends.

Kelsey Pool

Digital Marketing Specialist

Kelsey Pool received her Bachelor’s degree from The Ohio State University where she majored in strategic communications. At Futurety, Kelsey applies her experience with digital marketing and data analytics to manage projects and client relationships, develop SEO strategies, and create paid digital ad campaigns. Outside of work she enjoys spending time with friends and family, watching The Office on Netflix, exploring Columbus, and liking pictures of dogs on Instagram.

İulİa Poe

Digital Marketing Specialist

İulİa Poe is an MBA graduate of IAA School of Marketing and Communications and she holds a Master’s degree in Marketing and Business Communication from the Academy of Economic Studies. She uses data-driven insights to create and optimize email and PPC advertising campaigns. In her free time, she enjoys reading at coffee shops, exploring the city, and studying languages.

Louis John Murray

Data Lead

Louis John Murray, originally recruited for his ability to reach tall shelves, is the data team lead for projects involving automation, visualization, and analysis. Known as a “Jack of all trades,” he enjoys working with clients in different industries and business units. A graduate of Indiana University, Louis John holds undergraduate degrees in Marketing, Business Analytics, and Technology Management. He can be found wherever there is food and also enjoys reading, listening to music, and playing rugby.

Michael Eberly

Digital Data Analyst

Michael Eberly received a Bachelor’s degree in marketing from Miami University. He has a passion for data and a wide range of experience. At Futurety, Michael specializes in data modeling and data analysis. Outside of work this guy will not stop talking about fantasy football. He also enjoys watching the Columbus Blue Jackets and going golfing with friends.

Jonah Dolin

Digital Data Analyst

Jonah Dolin is a recent graduate from the University of Michigan with a bachelor’s in Industrial & Operations Engineering. Jonah is passionate about using data analysis and modeling to impact healthcare, transit, and much more. In his free time, Jonah enjoys reading, playing bass, playing video games, and hanging out with his adorable kitten.

Erin Cefaratti

Data Strategist

Erin Cefaratti holds a Master’s degree in library and information science from Drexel University, and has a background in product development for nonprofits like public libraries and museums. At Futurety, she uses her love of storytelling to provide insightful data analysis, develop engaging online content, and create meaningful client relationships. When she’s away from the office, you can find Erin towing her toddler on long bicycle rides, beating her husband at Mario Kart, and avoiding all of her unfinished crochet projects.

Christina Balderaz

Market Analyst

Christina Balderaz specializes in deriving insights from complex data sets and working with data visualization tools. Christina holds a Master’s Degree from Ashland University with a focus on Mathematics. She is a lifelong equestrian and now is a horse mom supporting her two daughters on the Quarter Horse circuit.