We’ve been around the block. And, really, we just want businesses and organizations to succeed. So, we share our knowledge when and where we can. Not only have we been featured in publications and media outlets to the likes of The Wall Street Journal, Money Magazine, Readers Digest and NPR, but our team has been coast-to-coast speaking on data analytics and online communication strategies.
Upcoming Events
AI and the Future of Communication
AI Rising | May 14, 2024 | Fawcett Center
Recent Events
Is 2024 the Final Year of the Third-Party Cookie?
CBUS DAW | March 6, 2024 | Rev1 Ventures
Together Digital January Panel
Together Digital | February 27, 2024 | Upper Arlington COhatch
Three Moves by Google that Require You to Act Today
TIGER Talk | January 26, 2024 | Innovate New Albany
Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA
Freshpaint | January 18, 2024 | Virtual
“PRincipled” Leadership: The Future of Communication
PRSA National | December 6, 2023 | Virtual
Mobile Gaming for Healthcare Data Appending and Collection
NAHDO | November 7 – 9, 2023 | Virtual
Welcome to the Silicon Heartland
Futurety | November 2, 2023 | In-person, Columbus Metropolitan Library: Dublin Branch
Building an Effective Research and Innovation Hub Within a Community-Based Health System
SHSMD | September 12, 2023 | Chicago, IL
Supplier Diversity Procurement Fair
MORPC | August 17, 2023 | Columbus, OH
The Role of Mobile Gaming in Senior Living
OHCA | May 23, 2023 | Columbus, OH
Influencer Marketing: How It Fits Into The Broader Ecosystem Of Social Media
Ohio Northern University PRSSA Social Media Workshop | March 24, 2023| Columbus, OH
Conquering Columbus | September 12, 2022 | Podcast
Health & Discovery Content Hub SEO Strategy Focused on Maximum Exposure in Search Engine Results
SHSMD | September 12, 2022 | Washington D.C.
February 23, 2022 | Rev1 Ventures
October 1, 2021 | Virtual
September 28-30, 2021 | Virtual
Core Web Vitals: What Are They and Why Should I Care?
Futurety Webinar | June 15, 2021
How COVID-19 Has Shaped the Future of Healthcare Marketing
Ohio Health Care Association | December 16, 2020 | Virtual
Utilizing Data Analytics to Fuel Employee Satisfaction and Retention
SHRMA | January 9, 2020 | Springfield, OH
Healthcare Internet Conference | November 4-6, 2019 | Orlando, FL
1 Million Cups | October 30, 2019 | Columbus, OH
Using Analytics, Data Visualization, and Propensity Models to Personalize Health Care Marketing
Society for Healthcare Strategy and Market Development | September 8-11, 2019 | Nashville, TN
What Can Your Data Do For You?
TEDxHilliard | August 9, 2019 | Columbus, OH
June 21, 2019 | 3262 W. Henderson Rd. Upper Arlington, OH
Preventing Hospital Readmissions Using Data Modeling and Predictive Analytics
Ohio Hospital Association Annual Meeting, June 3, 2019
Bridging the Gap: Unifying Sales and Marketing through Data Analysis and Technology
Futurety Monthly Webinar, May 22, 2019
Transforming Higher Education with Big Data
Futurety Monthly Webinar, April 17, 2019
Data-Driven | Tactics That Drive Your Content and Marketing
Dames Collective San Diego, April 12, 2019
Why External Innovation Should Matter to Your Organization
Futurety Monthly Webinar, March 20, 2019
Seven Principles of Entrepreneurship featuring Aslyne Rodriguez, Co-Founder, EmpowerBus
Futurety Monthly Webinar, February 20, 2019
Modeling & Predictive Analytics: Making the Most of Your Data
Innovate New Albany TIGER Talks, February 8, 2019
Using Data Modeling and Predictive Analytics to Power Smarter Healthcare
Futurety Monthly Webinar, January 23, 2019
Using Data to Predict Opioid Usage and Develop Preventative Strategies
2018 OHA Annual Conference, June 4, 2018
Five Social Media Trends to Include in Your Marketing Strategy
Bill Balderaz, AMA Columbus, April 12, 2018
Third Annual Social Media Workshop
Bill Balderaz, Ohio Northern University, March 16, 2018
Lindsey Morr, Columbus AMA, February 8, 2018
The Five Wellness Trends That Will Change the Way We Work (Keynote)
Bill Balderaz, The Wellness Collective Well Workplace Summit, January 25, 2018
How CFOs can Better Forecast Employee Healthcare Costs (Presentation)
Shaun Young, The Ohio Society of Certified Public Accountants Columbus Healthcare Summit, October 19, 2017
Recent Awards
Best of Business: #1 Ad Agency
Columbus CEO, October 2023
Fast 50: Central Ohio’s Fastest Growing Companies
Columbus Business First, October 2023
Inc. Magazine, August 2023
Columbus CEO Best of Business Award
Columbus CEO, October 2022
Largest Central Ohio Minority Owned Business
Columbus Business First, October 2022
Fast 50: Central Ohio’s Fastest Growing Companies
Columbus Business First, August 2022
Columbus Chamber of Commerce, March 2022
Fast 50: Central Ohio’s Fastest Growing Companies
Columbus Business First, October 2021
Largest Central Ohio Minority-Owned Business
Columbus Business First, September 2021
Columbus CEO Best of Business Award
Columbus CEO, October 2020
Columbus Business First Best Places to Work
Columbus Business First, October 2020
Top Ohio Minority-Owned Business
OhioMBE, October 2020
Largest Central Ohio Minority-Owned Business
Columbus Business First, October 2020
Recent Press
Bill Balderaz | Why mentors are the second best thing for your career
Snackable Idea
Bill Balderaz | Empower Hour Episode 22
GBQ Partners
Bill Balderaz, President and Founder at Futurety
Attract Your Ideal Customer
Innovation Unleashed: A Deep Dive into Business Evolution and Creativity Cultivation
FoundersMag
The Secret Art of Business | Bill Balderaz
Catherine Lang-Cline
Five Things I Wish Someone Told Me Before I Became A CEO
Authority Magazine
E Pluribus Website: Out of Many Sites, One Mega Site
eHealthcare Strategy & Trends
40 Financial Experts Reveal If Investing In Real Estate Is Worth It
Materials Market, August 2022
The Great Resignation & The Future Of Work: Sam Underwood of Futurety On How Employers and Employees Are Reworking Work Together
Authority Magazine, January 2022
Remote Career Development: Sam Underwood Of Futurety On How To Advance and Enhance Your Career When You Are Working Remotely
Authority Magazine, November 2021
Tracking Project Hours vs. Tracking Productivity: Do You Have to Choose?
Replicon, August 2021
16 Smart Questions to Ask New Clients to Ensure you Understand Their Needs
The Business Journals, July 2021
Google Ads Forecasting: How to Improve Your ROAS With Accurate Projections
Databox Blog, July 2021
Managers Talk Series: Importance of Processes and Workflows
Slenke, July 2021
5 Processes for Scaling Your Digital Marketing Agency
Review Robin, June 2021
Bill Balderaz of Futurety: Five Things You Need To Create A Highly Successful Startup
Authority Magazine, June 2021
Bill Balderaz of Futurety: “Be Kinder”
Thrive Global, June 2021
12 Risks to be Aware of When Starting a Business
ScoreLA, June 2021
Why Do We Have To Go Back To The Office? Employees Are Divided About Returning
All Things Considered, June 2021
Segment, Be Visible, Connect with Passion: How to Crush the Struggles of Marketing
IgnitePost part 1, June 2021
14 Big Ways Companies Have Failed at Remote Work (And How They Can Get Back on Track)
Columbus Business First, March 2021
15 Effective Ways to Keep Your Teams on Track While They’re Working From Home
Columbus Business First, March 2021
12 Tips for Ensuring Your Public Content is Consistent With Your Business’s Brand
Columbus Business First, February 2021
20 Ways to Use Big Data in eCommerce
Good Firms, February 2021
14 Effective Ways to Build Real Trust with Your Employees
Columbus Business First, February 2021
Strengthen Your Client Relationships with These 15 Leader-recommended Strategies
Columbus Business First, January 2021
14 Unconventional but Effective Ways to Generate Customer Leads
Columbus Business First, January 2021
15 Smart Strategies for Managing and Using Your Business Data
Columbus Business First, January 2021
Dashboard Best Practices: How to Build a Meaningful Dashboard
Databox, January 2021
15 Simple Ways to Expand Your Network Remotely in 2021
Columbus Business First, January 2021
20 Metrics You Should Include in Your CMO Dashboard
Databox, January 2021
14 Clear Signs it’s Time to Scale Up Your Company
Columbus Business First, December 2020
Has a Prospect Turned You Down Based on Price? 15 Expert Tips on What to Do Next
Columbus Business First, December 2020
14 Essential Strategies for Boosting Your eCommerce Engagement
Columbus Business First, December 2020
Develop the Best Management Structure For Your Business
Columbus Business First, December 2020
13 Smart Strategies to Optimize Your Business for Remote Work
Columbus Business First, December 2020
14 Organic Ways to Promote Your Business Outside of Ad Campaigns
Columbus Business First, December 2020
Why Candidates Don’t Get Hired
LinkedIn, November 2020
The Difference Between Your First, Second, and Third Wave of Hiring
LinkedIn, November 2020
25 Best Digital Marketing Tips and Tricks from Pros
PPC Protect, November 2020
Get Ready for 2021: 15 Business Leaders Share Forecasting Strategies
Columbus Business First, November 2020
15 Practical Ways to Help Your Team Cope With Personal and Professional Stress
Columbus Business First, November 2020
15 Virtual Meeting Tips to Keep Your Team Members Engaged
Columbus Business First, October 2020
Looking to Change Roles at Your Company? 14 Tips from Leaders
Columbus Business First, October 2020
The No A**Holes Rule
LinkedIn, October 2020
When Do You Need SEO? 35 Experts Tell You
SEO National, October 2020
Hire Happy People, Break Traditional Boundaries, and Fire Fast: What I’ve Learned About Building a Great Company Culture
LinkedIn, October 2020
Moonshot Idea: Using Data to Guide Public Policy
Columbus CEO, October 2020
11 Revealing Questions to Ask During a New Client Onboarding
LinkedIn, September 2020
Don’t Get Hit in the Head with an Oar: Building a Culture Beyond Time and Money
LinkedIn, September 2020
12 Leaders Share The Pros and Cons of a Slow Hiring Process
Columbus Business First, September 2020
I Don’t Quit and I’m Always Scared
LinkedIn, September 2020
Radical Customer Service: Are Your Standards High Enough?
LinkedIn, September 2020
Snowflake IPO: What You Need to Know
Forbes, August 2020
The Devil is in the Details or Don’t Sweat the Small Stuff? Why You Need a Partner for Your Startup
LinkedIn, August 2020
Stop Talking and Start Doing: Ideas are Everywhere, Action is Not
LinkedIn, August 2020
Do You Have to Choose Between Being a Parent and Having a Job?
LinkedIn, August 2020
Not the New Normal: Why I Think the Pundits and Media Are Wrong About Life Post-COVID
LinkedIn, August 2020
What JK Rowling, Martin Luther King Jr, Urban Meyer, and Dolly Parton Taught me About COVID
LinkedIn, July 2020
Overcome Hurdles in Your Organization with these 15 Tips
Columbus Business First, July 2020
Fighting out of a COVID Recession
LinkedIn, July 2020
Innovation During a Pandemic
LinkedIn, July 2020
[Podcast]: Making Informed Tactical Decisions Using Data
MikedUp Pod, July 2020
10 Most-Tracked Google Analytics Metrics: Expert’s Survey
Good Firms, May 2020
Four Technolgy Hacks that Will Save You Time and Energy on Your Daily Tasks
Columbus Business First, April 2020
Have a Difficult or Struggling Employee? Six Ways to Get Them Back on Track
Columbus Business First, April 2020
Your Website SEO Report: 37 Metrics That Must be Included
Databox, March 2020
The Journey of an Entrepreneur
Columbus Business First, March 2020
Bill Balderaz Author Page
Columbus Business First, March 2020
Encouraging Honest Customer Feedback: 5 Leaders Share Their Best Tips
Columbus Business First, March 2020
12 Tips for Creating a Content Marketing Dashboard in Google Analytics
Databox, March 2020
Five Efficient Ways to Find Your Ideal Business Vendors
Columbus Business First, February 2020
Here’s How the Future 50 Class of 2020 Plans to Change Columbus
Columbus CEO, February 2020
How to Build an SEO Report: 27 Metrics & Insights to Include
Databox, January 2020
Future 50: Bill Balderaz, Futurety
Columbus CEO, December 2019
The 13 Most Useful Google Search Console Tools
Databox, December 2019
Seven Ways to Keep Both You and Your Business in Great Health
Columbus Business First, November 2019
Follow These Five Strategies to Build and Grow a Successful Business or Career
Columbus Business First, November 2019
60 Demand Gen Pros on How to Set Up and Use Google Analytics Conversion Tracking
Databox, November 2019
[Video]: What Can Your Data Do For You?
TEDxHilliard, October 2019
25 Examples of Google Analytics Segments
Databox, October 2019
Meet the Future 50 Class of 2020
Columbus CEO, October 2019
Columbus City Council to Expand Park Land on Far East Side
Columbus Dispatch, October 2019
How to Analyze Data: 30+ Experts on Making Sense of Your Performance
Databox, September 2019
[Podcast]: Generational EQ
Spirit of EQ, September 2019
Meet Six Members of the Columbus Business First Leadership Trust
Columbus Business First, September 2019
How to Upsell: 12 Tactics to Increase Your Customer Lifetime Value
Databox, August 2019
[Podcast] Tony Winyard Presents Exceeding Expectations
Create the Future with Bill Balderaz, July 2019
[Podcast] The Value of Core Values, and is Your Business Outgrowing You with Bill Balderaz
The Employer Blueprint Podcast, June 2019
The 28 Advertising KPIs That Every Marketer Should Be Tracking
Databox, May 2019
Conversion Rate Optimization: How to Discover Your Next A/B Test
Databox, May 2019
13 Advanced Google Analytics Metrics & Hacks for Measuring Your Marketing Campaigns
Databox, May 2019
Q&A with Bill Balderaz
Talent ID Group, April 2019
An Interview with Bill Balderaz
Ideamensch, April 2019
Developing Smarter Marketing Programs
Hollywood Branded, March 2019
[Podcast] A Smarter, Faster Marketing Program With Sam Underwood
Marketing Mistakes and How to Avoid Them with Stacy Jones, March 2019
Ask These Questions Before You Hire Another Web Design Agency
Brand Builder Solutions, February 2019
Tiger Talk Recap: Modeling & Predictive Analytics: Making the Most of Your Data
Innovate New Albany, February 2019
One Channel Rules Them All in B2B Lead Generation [Original Research]
Databox, February 2019
Why Marketing Agencies Stop Reselling Software
PartnerStack, January 2019
Here Are The Outbound Marketing Tactics That Still Work in 2019 (According to 29 Marketers)
Databox, January 2019
Advice on Preparing for a Client Reporting Meeting from 31 Marketing Agency Professionals
Databox, January 2019
Data Science: What to Expect in 2019
Techopedia, December 2018
MailChimp Review and Insights
Good Firms, December 2018
10 Tricks To Create Engagement And Community In Your Emails
Referral Rock, November 2018
30 Marketing Pros & Data Analysts Reveal How Marketing Data Analysts Can Better Impact Marketing ROI
CallMiner, November 2018
How to Create a Compelling Email Marketing Newsletter
Referral Rock, November 2018
Predictive Analytics in 2018: What’s Possible, Who’s Doing It, and How
CXL, October 2018
24 Actionable SEO Tips for 2018
Fupping, September 2018
[Podcast] Make Smarter, Faster, Deeper Connections with Your Customers With Bill Balderaz
Enterprise NOW!, August 2018
Search vs Display Ads: Which Works Best When?
Databox, August 2018
14 Reasons Your Small Business Should Be Hiring Interns
Fupping, August 2018
How to Increase Your Facebook Ad Reach
Databox, August 2018
27 Social Media Pros Share Their Best Twitter Tips
Creative Mindscape, June 2018
35 Experts Share Their Best Email Marketing Tips
Creative Mindscape, June 2018
Is Your Startup Making These Acquisition Marketing Mistakes?
Branderly, April 2018
Is SEO Dead? 26 Entrepreneur’s Share Their Thoughts on SEO and its Future
Rescue A CEO Blog, April 2018
Futurety + Entrepreneur Spotlight: Bill Balderaz (Podcast)
Conquering Columbus, April 2018
Eight data management best practices to help your business thrive
Churchill Frank Blog, March 2018
Expert Opinion: Data Visualization featuring Sam Underwood
MarTechExec, February 2018
Should You Hire Startup Consultants? Yes and No
Startups.co, January 2018
Interview with Bill Balderaz, Founder and President of Futurety
USA Weekly, January 2018
CEO + Entrepreneur Spotlight: Bill Balderez (Podcast)
614startups, January 2018
9 Tips for Managing Remote Employees
ValuePenguin Software, January 2018
Experts Weigh In: What Wacky Business Are You Starting in 2018?
MyCorporation Blog, January 2018
Social Media Tips For SMBs/SMEs: 50 Experts Share Their Best Advice
Creative Mindscape, December 2017
Bill Balderaz quoted about healthcare marketing trends
Columbus CEO, December 2017
St. Marys native named top entrepreneur (subscriber only)
The Daily Standard, September 2017
6 Hiring Red Flags That Could Cost You in the Long Run
Ignite Spot, October 2016
Will wearables and healthcare ever sync?
Modern Medicine Network, May 2016
The guide to cringeworthy health IT conversations: 10 leaders on the terms they dread most
Becker’s Health IT and Hospital Review, March 2016
What is a Health Information Technician? A Sneak Peek at this Behind-the-Scenes Career
Rasmussen College, March 2016
How Much Health Information Should You Share on Social Media?
Next Avenue, January 2016
50 Secrets Hospitals Don’t Want to Tell You (But Every Patient Should Know)
Reader’s Digest, January 2016
Capitalizing on Growing Retail Mindset in Medicine
Intrepid Health, December 2015
Serial entrepreneur starts firm for commercializing health IT
Business First, July 2015
What Healthcare Changes Lie Ahead: Wearables and Consumerization
Electronic Health Reporter, March 2015
