Stay up-to-date on your Google Analytics 4 news and updates
June
One Month Left to Migrate to GA4
There is only one month left to switch your website data processing to Google Analytics 4. Starting on July 1, Google will not process new hits on a Universal Analytics account.
This means that if you continue using Universal Analytics, you won’t receive new data after July 1. To prevent any interruptions in data processing and avoid losing valuable information, it’s crucial to make the switch to Google Analytics 4 as soon as possible.
May
GA4 According to HIPAA Guidelines
Healthcare industry professionals using GA4 must navigate HIPAA guidelines to avoid potential violations. GA4 has the capability to collect personally identifiable information (PII), which is subject to HIPAA regulations.
Even unintentional collection of any form of PII can lead to class action lawsuits with fines reaching up to $50,000. It is crucial to follow to Google’s user-friendly guidelines for using GA4 according to HIPAA regulations.
April
GA4 integration with Google Ads
GA4 users can analyze user behavior, specifically where and drop-off rate as well as track where in the sales journey users drop off through funnel reports and user purchase journey reports.
The addition of this new reporting feature gives you the ability to analyze customer drop-off points in the sales process, helping you to evaluate both the strengths and areas for improvement.
March
GA4 auto-migration for UA users
Google announced they are auto-migrating all UA users to GA4 if you have not completed setting up their property. This could happen even if you already migrated to GA4 – auto-migrated properties only contain basic features of GA4.
Failure to manually migrate from UA to GA4 may result in the loss of your customizations and valuable insights into your website data. Fortunately, there is a way to opt-out of this manual migration, but you must do so before the July 1 deadline.
