What are Google Core Web Vitals and why do they sound scary? Don’t worry, they aren’t that frightening, but they are important! In short, this update affects website rankings and…
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Core Web Vitals can sound like a confusing and complex topic to understand, though in simple terms they are three specific factors that Google uses to help score and identify…
One of the most promising features of Google Analytics 4 or GA4, is the ability to create new events and dimensions within the analytics interface. Using GA4 allows you to…
Welcome to 2021, the year where “it can’t be worse than 2020, right?” We’re all aspiring to bigger things this year, so in this spirit, we put together our top…
Many years ago, advertisers relied on billboards, print, and other traditional channels to get their message across. With the focus pivoting to online advertising, social media advertising is almost expected…
Google confirmed the rollout of their latest core algorithm update, the December 2020 Update, on December 3, 2020. This update is just one of the three major algorithm updates Google…
Millions of businesses across the world rely on Google Analytics to help them understand user behavior and customer preferences. When Google announced its biggest update in over a decade, many…
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the…
As data becomes a major component in many organizational strategies, terms like “data science”, “data analytics”, “data mining”, and “big data” have become more and more common in everyday conversations….
Big changes are afoot in the digital world in 2021. Namely, two major marketing functions will be seeing foundational changes to tools and processes from Google, as Big G implements…
