Big changes are afoot in the digital world in 2021. Namely, two major marketing functions will be seeing foundational changes to tools and processes from Google, as Big G implements…
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On August 11, Google began testing a new Search feature called people cards that gives users the celebrity-like ability to display information about themselves in search results. According to Search…
Google’s release of the new App + Web beta has created a bit of a stir, especially among existing users of Google Analytics for web tracking. Early looks at the…
Facebook, Instagram, Twitter, YouTube, Pinterest, and… TikTok? As new social media platforms continue to evolve, it’s important for marketers to adapt their social media strategy to attract, retain, and engage…
We’re all familiar with the old chicken or the egg adage. Which came first? This saying applies to many interesting historical settings, and it can be applied to history that…
As Ohio is days away from resuming dine-in experiences in restaurants, many of us are faced with having to make a great number of changes to our company’s online presence…
Google’s latest update, “May 2020 Core Update”, has started to roll out across the world. The May 2020 Core Update is the second major update to the search engines algorithm…
Small businesses are the backbone of our community. COVID-19 has presented a unique challenge to small businesses across the country. Many businesses are facing closures, declining revenue, and dwindling resources. …
As businesses of all sizes are grappling with the new reality of COVID-19 in our communities, there have been a number of helpful data resources available that can guide our…
