Millions of businesses across the world rely on Google Analytics to help them understand user behavior and customer preferences. When Google announced its biggest update in over a decade, many…
Continue Reading
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the…
As data becomes a major component in many organizational strategies, terms like “data science”, “data analytics”, “data mining”, and “big data” have become more and more common in everyday conversations….
Big changes are afoot in the digital world in 2021. Namely, two major marketing functions will be seeing foundational changes to tools and processes from Google, as Big G implements…
On August 11, Google began testing a new Search feature called people cards that gives users the celebrity-like ability to display information about themselves in search results. According to Search…
Google’s release of the new App + Web beta has created a bit of a stir, especially among existing users of Google Analytics for web tracking. Early looks at the…
Facebook, Instagram, Twitter, YouTube, Pinterest, and… TikTok? As new social media platforms continue to evolve, it’s important for marketers to adapt their social media strategy to attract, retain, and engage…
We’re all familiar with the old chicken or the egg adage. Which came first? This saying applies to many interesting historical settings, and it can be applied to history that…
As Ohio is days away from resuming dine-in experiences in restaurants, many of us are faced with having to make a great number of changes to our company’s online presence…
