Here’s part 2 of my interview with Dave Cherry, Executive Advisor for Cherry Advisory and retail industry thought leader. Dave is a retail industry expert with over 25 years of…
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The COVID-19 pandemic changed many aspects of our lives, especially how and what we buy. Because of existing customer behavior, the retail industry was forced to change overnight. We’re nearing…
As we all know, marketing is vital to a business’s success, but what do you do when you exhaust all of your ideas? Look at the data! Companies own an…
Google Analytics announced a big update affecting all GA4 properties a couple of weeks ago. They’re updating GA properties to now use data-driven attribution, causing concern about what this means…
We thought 2021 was the year of big Google updates but there are even more Google updates happening in 2022! In the first few weeks of the year, here’s what…
2021 is coming to a close but there are still many data conferences and events to attend. The pandemic brought the introduction of many aspects into our lives including virtual…
It’s no secret that TikTok is taking the digital marketing world by storm. The short-form video platform saw monumental growth in early 2019 and has skyrocketed to the top of…
Consumer behavior is evolving as we speak and assuming you know your business’s audience without concrete data is a recipe for disaster. Identifying the right kind of customer is the…
Data visualization is taking the world by storm, especially since the outbreak of COVID-19. Looking at data in a visually pleasing manner makes understanding the data easier than gathering it. …
You’ve started utilizing the site search function in Google Analytics and now have all this new data – good for you! This guide can help you start putting that search…
