Millions of businesses across the world rely on Google Analytics to help them understand user behavior and customer preferences. When Google announced its biggest update in over a decade, many…
Continue Reading
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the…
As data becomes a major component in many organizational strategies, terms like “data science”, “data analytics”, “data mining”, and “big data” have become more and more common in everyday conversations….
Big changes are afoot in the digital world in 2021. Namely, two major marketing functions will be seeing foundational changes to tools and processes from Google, as Big G implements…
Google’s release of the new App + Web beta has created a bit of a stir, especially among existing users of Google Analytics for web tracking. Early looks at the…
We’re all familiar with the old chicken or the egg adage. Which came first? This saying applies to many interesting historical settings, and it can be applied to history that…
As businesses of all sizes are grappling with the new reality of COVID-19 in our communities, there have been a number of helpful data resources available that can guide our…
As COVID-19 continues to spread and dominate the local and national news, its economic impact is devastating. Experts are predicting 32% unemployment and that half of all small businesses may…
Our team at Futurety has a singular focus on helping businesses make smarter, faster marketing decisions using data and analytics. With the recent restrictions imposed as a result of the…
Reunions. What do you think of when you hear the word? Maybe you think of your five-year class reunion or maybe a family gathering outside the city you call home….
