Welcome to 2021, the year where “it can’t be worse than 2020, right?” We’re all aspiring to bigger things this year, so in this spirit, we put together our top…
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Millions of businesses across the world rely on Google Analytics to help them understand user behavior and customer preferences. When Google announced its biggest update in over a decade, many…
ICYMI, Google launched App + Web out of beta and renamed it Google Analytics 4 (GA4). This is the biggest analytics update we will have during 2020 and possibly the…
As data becomes a major component in many organizational strategies, terms like “data science”, “data analytics”, “data mining”, and “big data” have become more and more common in everyday conversations….
Big changes are afoot in the digital world in 2021. Namely, two major marketing functions will be seeing foundational changes to tools and processes from Google, as Big G implements…
Google’s release of the new App + Web beta has created a bit of a stir, especially among existing users of Google Analytics for web tracking. Early looks at the…
As Ohio is days away from resuming dine-in experiences in restaurants, many of us are faced with having to make a great number of changes to our company’s online presence…
As businesses of all sizes are grappling with the new reality of COVID-19 in our communities, there have been a number of helpful data resources available that can guide our…
Our team at Futurety has a singular focus on helping businesses make smarter, faster marketing decisions using data and analytics. With the recent restrictions imposed as a result of the…
Are you an avid Facebook user? You might be seeing ads or posts for Facebook’s new Preventive Health tool. In October 2019, Facebook announced it would begin rolling out…
