National Advertising Provider
Fully-Functioning Automated Marketing Strategy Development and Management
THE BUSINESS
This National Advertising Provider connects businesses and individuals with available advertising in the United States and Canada. With a variety of advertisements, they use data to help execute unique campaigns based on customers’ needs.
THE PROBLEM
With a four billion dollar market, competition in the advertising industry is fierce. This National Advertising Provider wanted to reach new customers on digital channels, to help expand their customer base across the United States.
THE SOLUTION
Futurety, a digital marketing agency renowned for its expertise in shaping distinctive strategies for major online platforms like Bing, Google, and Facebook, applied their specialized know-how to the advertising industry.
Through this endeavor, the National Advertising Provider, with the guidance of Futurety, identified a paramount customer segment that could be more effectively reached through digital channels. Leveraging the strategies honed by Futurety in digital marketing, we ensured they connected with this tech-savvy audience more effectively, thereby enhancing their outdoor advertising and propelling growth in revenue and customer base.
THE RESULTS
Google and Facebook ad campaigns were skillfully crafted with a focus on boosting conversions and attracting new users. Continuous assessment of campaign performance revealed effective strategies to maintain the desired acquisition cost. In this context, social media marketing played a pivotal role in helping this National Advertising Provider expand their online user base and customer count on a national scale. Google Search ads, specifically tailored to reach customers when they needed it the most, led to a substantial increase in transaction volumes for the brand.
Google Ads Campaign
1,440,152
Impressions
130,244
Clicks
26,692
Leads
8
Cost Per Lead
Our website and campaign metrics have painted a truly remarkable picture of success. The numbers tell a story of growth, engagement, and incredible achievement:
New Users: We welcomed a staggering 336,545 new users to our platform, representing a phenomenal year-over-year increase of 57.00 percent. This influx of new visitors showcases our ever-expanding reach and the growing appeal of our offerings.
Sessions: With a total of 441,154 sessions, our website saw a remarkable surge in traffic, indicating a 61.82 percent year-over-year growth. This is a testament to the engaging content and experiences we provide.
Leads: The most remarkable achievement was in lead generation, with a remarkable 373.57% increase in leads, totaling 57,832. This figure embodies the trust and interest our audience has in our products and services.
The great results are a tribute to our commitment to delivering quality content and services that resonate with our audience. We’ve not only attracted more visitors, but we’ve also turned them into enthusiastic leads.
