National Weight Loss Company
Digital Marketing / Paid Advertising
Preformance Max (PMax) Campaign
THE BUSINESS
The National Weight Loss Company is a physician-supervised medical weight-loss provider that offers evidence-based programs combining prescription medications (including GLP-1s and tirzepatide), nutrition guidance, lifestyle coaching, and metabolic tracking. The organization has served over 100,000 patients, and emphasizes safe, sustainable results through personalized plans and expert care teams.
THE PROBLEM
Before partnering with Futurety, the company faced rising ad budgets, high CPCs, and declining lead volume – despite spending $1 million per month on advertising.
THE SOLUTION
Futurety revamped the existing ads and introduced Performance Max (PMax) campaigns. Cost per lead (CPL) had reached as high as $300, but we’ve brought it down to approximately $45, with some fluctuations up to $70. To achieve this, the team restructured nearly 30 campaigns, refined negative keyword lists, and enhanced tracking implementation.
THE RESULTS
As of 7/30, we’ve reduced CPL from $299 to $45 while maintaining lead volume and cutting ad spend in half. The campaigns are generating 1,200–1,500 leads per week across Google and Meta.
In June, the website was relaunched and we helped to overhaul conversion tracking. Previously, ads were running inefficiently (e.g., on Sundays when the business was closed). Implementing Google Performance Max helped maximize budget efficiency. We also optimized campaigns with improved geographic targeting and refined negative keyword lists.
We recommended testing TikTok and Huckle, though those platforms haven’t been activated yet. For now, the focus is on optimizing existing channels while the internal team scales up management capacity.
Looking ahead, we aim to integrate Huckle to extract more actionable CRM data—particularly as many patients are being prescribed GLP-1s. With a new president in place, there’s a growing emphasis on attracting high-quality leads with higher disposable incomes.
PMAX | Campaign Metrics to Goal
1,500
New Leads Per Week
30
Campaigns Restructured
299
Starting CPL
45
New Cost Per Lead
