Join healthcare marketing leaders for an executive-level roundtable focused on how AI is being practically implemented across omnichannel strategy, SEO, automation, and marketing operations inside complex healthcare organizations.

This session goes beyond theory to explore real-world frameworks, readiness planning, and operational execution—including how teams are aligning people, processes, and technology to drive measurable results.

This interactive roundtable will be led by healthcare marketing leaders who are actively building and operating AI-enabled teams inside complex healthcare environments.

Lina Soliman will share how The Ohio State University Wexner Medical Center has approached AI as an organizational capability, including workforce upskilling, governance, agentic workflows, and measurable productivity gains, not just a collection of tools. Stevi Cannon will walk through practical, low-risk methodologies she’s built at Centene to engage teams in AI adoption through structured design thinking and “AI Shark Tank” sessions that surface high-ROI use cases while reducing burnout and change fatigue.

What You’ll Learn

• How healthcare marketing teams are moving from AI experimentation to execution

• Practical approaches to AI readiness, governance, and roadmap development

• Where AI is driving the most impact across SEO, paid media, content, and automation

• How to operationalize AI while maintaining brand trust, compliance, and performance

• Lessons learned from launching AI initiatives inside large, cross-functional organizations

This session is designed for healthcare marketing leaders who are past being curious about using AI and focused on execution, governance, and measurable impact.

Together, the discussion will focus on what’s actually working, common pitfalls to avoid, and how healthcare marketing leaders can move from experimentation to execution.