How we developed a Patient Data Platform for a Nationally Ranked Healthcare System

Case Study: Digital Patient Engagement

Utilizing Data Analytics, Visualization Tools, and Propensity Models to Personalize Patient-provider Relationships

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This Top 20 National Healthcare Center is a multidisciplinary academic hospital in Columbus, Ohio. For the past 27 years, they have been ranked in the U.S. News and World Report’s Best Hospitals list. 


The healthcare center developed a branded, customized myChart app to help patients manage their appointments, prescriptions, and interactions with healthcare providers. They wanted to identify which members of their patient population would benefit from specific features of the app, with the goal of encouraging app adoption among the patient population.


Futurety undertook a complete analysis of current and past healthcare patient populations by combining more than half a million patient records and data sources to build a statistical propensity model that predicted with 70% accuracy a patient’s likelihood of using a branded healthcare app. Futurety built a fully-functioning data analysis dashboard for the Healthcare Center’s Marketing team to use in future marketing efforts. This tool integrated the propensity model with demographic data, which enabled users to dynamically analyze and segment the patient population.


Through this analysis, Futurety ranked more than 200 factors by their significance in predicting an individual’s likelihood to use a healthcare app. With these insights, Futurety provided strategic recommendations to identify barriers of app adoption, pinpoint app features that would improve the patient experience, and messaging and channel strategies that resonate with the audience.

Sample of dashboard, including de-identified population data.

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Futurety organizes, aggregates and analyzes data to fuel your business forward.

There’s something that clicks when you start to make sense of your data. We help organizations of all shapes and sizes get down to the nitty gritty because chances are, your data lives in disparate platforms, separated systems, or various tools. 

Whether it’s sales and website data or more industry specific data like patient records or donor information, our expertise in powerful software like Google Analytics, Google Studio, Power BI, and Tableau, we can help your organization use data to communicate with any audience.

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We work with you to create the strategy and execute on key communication tactics.

If you’re able to anticipate your audience’s needs and reach them at the most critical moments during their decision process, you’re already one step ahead of your competitors. With creative online communication and digital marketing solutions, Futurety can help your organization’s marketing become more effective and efficient. 

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We use your internal data and third-party tools to better understand who your audience is, what they’re interested in, and how they like to be communicated with to develop higher-performing content.

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Email can be an essential tool to increase conversions, nurture leads, and generate sales. Futurety takes email marketing a step further by using data to overhaul your email strategy. We'll help you segment lists or A/B test based on real-time data.